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Head of Digital Marketing

Head of Digital Marketing

Job ID 
557600
Location 
UK-London
Posted Date 
26/07/2017
Company 
Amazon Instant Video Limited
Recruiting Team 
..

Job Description

Having launched in February 2014, Amazon Prime Video, has become one of Europe’s top providers of Movies and TV shows to watch instantly. What’s more we have become the first in the world to win a best TV series Golden Globe, not to mention our recent Emmy and Academy Award triumphs. The pace at which create and release fantastic Original content is only growing. As of now customers can engage with great titles such as American Gods, The Grand Tour and Man in the High Castle in over 200 countries and on a plethora of devices.

The European marketing team for Amazon Prime Video is based in Central London and we have the responsibility of driving customer growth and engagement, through a very broad combination of marketing channels across Europe. While our office is based in London, our remit is EU-wide and we collaborate very closely with our colleagues in the US. We’ve grown rapidly in both size and influence and we’re looking for a future leader to join us.

As a Senior Digital Marketing manager you’ll be responsible for leading a multi discipline team responsible for driving Acquisition and Engagement on Prime Video owned channels. Through strategic thinking, strong data driven customer insight, and operational excellence, you’ll maximize scale and efficiency of this exciting growth area on an international scale. You’ll collaborate with teams around the globe to provide thought leadership that can be globalized for your channels. You’ll work closely with Product management teams to enhance the experience of Prime Video customers and the marketing tool set with which you reach them.

Responsibilities
  • Owning and leading key Prime Video marketing channels to acquire and engage customers
  • Defining your channels’ strategies and manage a continuous, meticulously planned and documented testing plan.
  • Writing up proposals, testing roadmaps and campaign reviews, to de delivered up to VP level.
  • Delivering consistent channel growth and performance improvements, against key metrics across 5 regions (and growing).
  • Forecasting and Deep Diving channel performance and opportunities.
  • Working closely with other marketing teams within Amazon, to ensure key launches and partnerships are supported.
  • Driving the implementation of new, scalable programs- in partnership with Amazon Product teams across the global organization, championing Prime Video EU.
  • Leading a team of high performing digital marketers.

Basic Qualifications

For this role we require:
  • A proven Marketer, deeply familiar with the tools and techniques of digital marketing.
  • Ability to think strategically and operationally, delivering the day to day while defining and leading future direction.
  • Highly analytical thinker, passionate about the value of data and compelled to find insight in it.
  • A strong collaborator able to influence broadly, secure buy in and become a preferred partner of key global teams.
  • Experienced in multi-territory campaign management.
  • Experienced team leader with a record of leading high performing teams and developing skills and careers of team members.
  • High effective communicator able to crisply present complex and data rich proposals, both in written and verbal form.
  • A Marketer embedded in the customer, with a history of driving change delivering material benefit to the customer.

Preferred Qualifications

Further qualifications would be a plus:
  • Bachelor's degree with good/very good results- or equivalent
    Experience in scale consumer marketing

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.

All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a basic criminal check. Further details of this policy/procedure will be sent to you along with your conditional offer.