• Head of Channel Marketing, Prime Video

    Location UK-London
    Posted Date 5 months ago(22/06/2018 13:15)
    Job ID
    682367
    Company
    Amazon Instant Video Limited
    Company/Location (search) : Country (Full Name)
    United Kingdom
  • Job Description

    Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as The Grand Tour, Jack Ryan and the recent Golden Globe winning The Marvelous Mrs. Maisel to Prime Original Movies like the Oscar-winning Manchester by the Sea and The Salesman. The service also offers TV shows that are exclusively available for Prime members in each country such as American Gods, MR ROBOT and Outlander, and more recently live sport including the US Open tennis from 2018 and Premier League games from 2019. Beyond this content exclusivity, the service further differentiates from other video-on-demand services by offering Prime members the opportunity to subscribe to 60+ channels like Discovery, Starz, Eurosport Player and hayu and hundreds of thousands of additional titles to watch instantly with no extra apps to download or long term contracts. Prime Video is at the forefront of the entertainment industry and growing fast - now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on...

    The European marketing team for Amazon Prime Video is based in Central London and we have the responsibility of driving customer growth and engagement, through a very broad combination of marketing channels across Europe. While our office is based in London, our remit is EU-wide and we collaborate very closely with our colleagues located in key territories such as Japan, India and US. We’ve grown rapidly in both size and influence and we’re looking for a future leader to join us.

    As a Senior Digital Marketing manager you’ll be responsible for leading a multi discipline team responsible for driving Acquisition and Engagement on Prime Video owned channels and in concert with other Amazon teams. Through strategic thinking, strong data driven customer insight, and operational excellence, you’ll maximize scale and efficiency of this exciting growth area on an international scale. You’ll collaborate with teams around the globe to provide thought leadership that can be globalized for your channels.

    Responsibilities:
    • Owning and leading key Prime Video marketing channels and internal partner programmes to acquire and engage customers
    • Defining your channels’ strategies and manage a continuous, meticulously planned and documented testing plan.
    • Writing up proposals, testing roadmaps and campaign reviews, to de delivered up to VP level.
    • Delivering consistent channel growth and performance improvements, against key metrics across 5 regions (and growing).
    • Identifying and delivering new internal partner collaboration opportunities
    • Forecasting and Deep Diving channel performance, process and operations to identify opportunities.
    • Working closely with other Marketing and Product teams within Amazon, to ensure key launches and partnerships are supported and Prime Video ambitions achieved.
    • Leading a team of 6 high performing senior digital marketers.

    Basic Qualifications

    You will need to be:
    • A proven Marketing Channel operator, deeply familiar with best practice and performance management of Marketing channels.
    • Senior leader with experience of exposure to top level leaders (CEO/VP/SVP level)
    • Ability to think strategically and operationally, delivering the day to day while defining and leading future direction.
    • Highly analytical thinker, passionate about the value of data and compelled to find insight in it.
    • A strong collaborator able to influence broadly, secure buy in and become a preferred partner of key global teams.
    • Experienced in multi-territory campaign management.
    • Experienced team leader with a record of leading high performing teams and developing skills and careers of team members.
    • Highly effective communicator able to crisply present complex and data rich proposals, both in written and verbal form.
    • A Manager embedded in the customer, with a history of driving change delivering material benefit to the customer.

    Preferred Qualifications

    Further qualifications would be a plus:
    • Bachelor's degree or equivalent


    Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on objective criteria including your experience and skills. We value your passion to discover, invent, simplify and build. We welcome applications from all sections of society irrespective of belief colour, race, religion or belief, nationality, ethnic or national origin, gender, gender reassignment, sexual orientation, sex, marital status, disability, age or trade union membership. Please let us know if you have any special requirements in relation to this recruitment process.

    All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a basic criminal check. Further details of this policy/procedure will be sent to you along with your conditional offer.
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