• Senior Marketing Content Manager

    Location UK-London
    Posted Date 2 months ago(14/09/2018 16:36)
    Job ID
    Amazon Online UK Limited
    Company/Location (search) : Country (Full Name)
    United Kingdom
  • Job Description

    Senior Marketing Content Manager
    Amazon Advertising

    Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

    Our advertising products have seen exponential growth in the last years. To support this growth and to further our customer obsession, we have identified the opportunity for a Senior Marketing Content Manager to program manage and develop content for Amazon’s advertisers. We are looking for a strong Content Development and Management background who can lead our European Content work stream.

    You will help develop a long-term strategy and execution plan to take content management to the next level and then own driving that plan to fruition. This includes all aspects of the content life cycle -- how we create, maintain, and implement our content. Along with this you will be responsible for maintaining a content roadmap, publishing a schedule and ensuring that all relevant touch points are consistent with the brand style, tone and voice. You will ensure that accuracy and quality are maintained in all items that are released to maintain our trust with customers. You will build a Centre Of Excellence for the creation and production of high quality assets, setting standards for graphical / copy, proofreading and other quality controls. You will be quantitatively sharp, being able to understand how data can be used to create more compelling content strategies.

    Responsibilities Include:

    · Lead, manage, and develop impactful content assets for the EU Advertising business across the marketing funnel that help us rise above the noise
    · Managing end-to-end the QC, review and approval of customer-facing content (across PR, Legal, etc.)
    · Setting up scalable processes for managing content assets created and sharing them widely with stakeholders
    · Owning the creation and delivery of content assets across multiple communication channels including websites, emails, videos (on/off Amazon), Amazon’s proprietary seller and vendor facing portals (in the form of display ads and targeted communications) and events (both physical and online). You will also focus on upper funnel content creation such as case studies and whitepapers).
    · Managing localization of content into geographies
    · Drive the editorial and production calendar to align with campaign strategies, local market needs and deliver a consistent drumbeat of compelling assets.
    · Developing a framework to use hard data to regularly report on the effectiveness of content initiatives and iterating based on learnings
    · Working closely with counterparts in the US and Asia to share best practices and drive for parity and consistency
    · Working cross functionally with internal stakeholders (business leads, product managers, marketing managers, analysts) and also managing a range of different external and internal agencies who will support in the development of content assets.
    · Own the management of budgets and finding cost efficiencies with partners.

    Basic Qualifications

    · A Bachelor degree is required, preferably in English, Communications of a related field
    · Strong experience working in a relevant content production and/or content management role in a world-class technical and operational organization
    · Proven experience of copy writing and/or content development experience at an agency or marketing department
    · Demonstrated ability to use hard data and metrics to back up assumptions and evaluate outcomes.
    · Experience with HTML, XML, DITA, Adobe Creative Suite and content management systems (CMS).
    · Ability to understand complex applications and system concepts..
    · Passionate about data, discovering new trends, and driving actions through insights. A story-teller by nature and motivated by disrupting the norm through creative and content
    · Proven leadership to conceptual thinking, creatively and innovation; ability to influence others
    · Strong knowledge and experience of managing multiple external agencies in parallel to deliver on goals to budget
    · Team player who enjoys collaborating with a high performing group

    Preferred Qualifications

    · Master's degree
    · Experience in B2B Marketing
    · Demonstrated experience in setting and driving Brand and Content strategies and working cross functionally to delivery final content
    · Strong project management, creative thinking and analytical skills
    · Experience working as part of a global team supporting multiple languages
    · Keys to success in this role include program leadership experience. Preference is for candidates with exceptional attention to detail, analytical skills, project management and interpersonal skills along with an intense customer focus
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